The Client
- one of the largest insurance and financial services companies in the world
- Fortune 100 company
- 16 million policies in force
- 4th largest US homeowner insurer, 6th largest US auto insurer, 7th largest total
US property and casualty insurer
The Challenge - Retail Store Pilot
Design and implement company-owned retail
stores that will co-exist with the existing
Nationwide independent agent network to:
- build and improve Nationwide awareness in both existing and new entry markets
- improve Nationwide's ability to communicate property and casualty offerings
- encourage face-to-face interaction of customers with agents
- attract younger consumers who desire shopping "experiences"
- drive non-planned impulse customer visits
- making recommendations concerning needed changes
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